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Newsletter Archive
July 3, 2002

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A FREE electronic magazine...                        July 3, 2002
B I G   B U C K S   I N   A   B A T H R O B E
Make More Money & Have More Fun With Your Small Business!
Publisher:  Dave Balch, "The Stay-at-Home CEO"(tm)
Check out this endorsement!!!
   "David made over $5 million at home and wants to help you
    do the same or more"
             Mark Victor Hanson, co-creator of the #1 best selling
             "Chicken Soup for the Soul" series
(Scroll to end for subscribe / unsubscribe instructions)
The "Big Bucks Boutique" is now open!  Resources and materials
that will help you "Make More Money and Have More Fun" with your
business are now available online with secure ordering.  Take a
look now! Limited time... FREE T-SHIRT WITH ANY ORDER OVER $30!
I n   T h i s   I s s u e . . .
   1. A "Quickie" - Personal Observation
   2. Feature: Article
   3. Feature: "Ask Dave" - Can I help with a business problem?
               Are we taking the right first baby steps?
   4. Feature: "Meanwhile, back at the ranch..."
               Four dogs
   5. About "Big Bucks in a Bathrobe" Newsletter
   6. Who the Heck am I, Anyway?
   7. How to Subscribe / Unsubscribe
  PLEASE FORWARD THIS to each of your friends who have small or
  home-based businesses; they'll LOVE you for it!  (Be sure they
  know it's from you, or they'll think I spammed 'em!)  Thanks!
Copyright (c)2002, A Few Good People, Inc.  ALL RIGHTS RESERVED.
11111 A "Quickie" - Personal Observation
I don't know about you, but I'm getting sick of "easy money"
e-mail offers.  "$5,000/month with no investment and no
"As seen on national TV..."  - I felt my blood pressure go
up just typing that one!
There is no easy money.  Period.  Unless, of course, you are
doing something that you love doing.
If it were as easy as that they would be idiots to let
anyone in on it.
Come to think of it... oh, nevermind.
22222 A r t i c l e "Start!"
By Dave Balch, "The Stay-at-Home CEO"(tm)
It's hard to get started.
That could mean a lot of different things, so let me talk
about a few of them.
For one thing, getting started in the morning can be pretty
difficult for a lot of folks:  just getting to that first
cup of coffee can be the biggest challenge of the day!  Try
this:  at the end of today, try to save something for
tomorrow that you are really looking forward to doing.
Then, when your eyes open and that dreadful feeling of "I
don't wanna get up!" starts to flood over you, you might
remember the fun thing you saved for yourself and jump out
of bed with enthusiasm.  (Or not!)
It's also hard to get started when you have a seemingly
overwhelming pile or list of things to do, such as a stack
of bills, letters, or emails that you have to deal with.
Here's a tip:  'trick' yourself by deciding that you will
only deal with, say, 10 of them and then give yourself a
reward.  For example, you'll just answer 10 emails and then
treat yourself to a short European vacation!  Hmmmmm, maybe
that would be a little extreme... how 'bout a short walk in
the sunshine or listening to your favorite CD track?  Here's
what will happen:  you'll do that first 10 and you'll say to
yourself, "That wasn't so bad, I'll just do another 10 and
then have my treat."  Before you know it, the task will be
done and you'll really enjoy that treat that you've earned.
When I started this article, though, I was thinking more
about starting a new project.  That might mean a new product
or service, a new advertising campaign, a new marketing
strategy, or buying a new computer.  Whatever the project
is, it involves a number of steps and taking that first one
is tough.
For example, you've decided that you need to revamp your
marketing strategy.  There are so many things to decide!
Who should you target?  What's the best way to reach them?
What is the message that you want to send?  How will you
test it?  How much should you spend?  How are you going to
document the plan you come up with?  What will it look like?
What should it include?
Where should you start?  Which of those questions should you
answer first?
The answer may surprise you.  Here it is:  it doesn't
That's right!  It doesn't matter where you start.  JUST
Just write something down or type something in.  It doesn't
matter, JUST DO IT!  There is a fundamental principle of the
universe that is at work here and that is this:  it's much
easier to change SOMEthing than to start with a "blank sheet
of paper".
You know that no matter what you start with it's probably
going to change before the project is finished.  And just
about everything you do at first will give you new ideas
about some aspect of what you're doing.  Therefore it
doesn't really matter where you start because the first
thing you do will probably change and be rearranged anyway.
So start...  NOW!
33333  "A s k   D a v e"
   (Can I help you with a business problem?  I will field
   business questions in every issue.  Send them to )
   Ask whatever you'd like... all letters will remain anonymous.
   Maybe my 2-cents'-worth will help you make "Big Bucks"!
   (Maybe not!)
Today's question:
Dear Dave:
My husband and I have started a Virtual Secretary/Computer
Support Company.  We are both highly educated but have never
taken the plunge into working for ourselves and we hoping
that we are taking the right steps to build our at home
business.  Should we start our first marketing strategy with
a mass mailing and just our website?  I was also gong to
attempt the old standard door-to-door sales strategy.  We
both are working full time and trying to get this business
off the ground with not too much time passing to get it
going or we fear the enthusiasm will wither away for us to
continue the pursuit of being independent business owners.
Are we taking the right first baby steps?
                  M.G., North Carolina
   Dear M.G.
   My answer to your question is, "It depends".
   First of all, you mentioned "mass mailing"... if you are
   going to buy a list of "100 million fresh email addresses
   for $99" or something to that effect, DON'T DO IT.  You
   will be joining the ranks of the spammers and could
   literally be kicked off of the internet by your ISP.
   The best way to reach your market depends on who your
   market is.  If it is "everyone with a computer", then you
   have some work to do... that is too broad and large a
   market.  You must target to a smaller subset of that
   market to make your campaign manageable.
   Also, I'm not sure exactly what service(s) you are going
   to offer...  "virtual secretary/computer support" is
   pretty general, but if you are talking about small office
   support, I wouldn't suggest suddenly getting a large
   number of clients.  You need to start slowly to "work out
   the kinks" regarding what you are doing, how you're going
   to do it, how you are going to charge for it, how long
   it's going to take, etc.
   Although having too much work is normally considered a
   "good" problem, I think you need to cut your teeth on a
   select few before you roll out a big marketing campaign.
   Besides, you need to do a good job on your first clients
   so you can get good testimonials and referrals from them.
   Good luck!
44444 "M e a n w h i l e,   b a c k   a t   t h e   r a n c h..."
       A glimpse into the life of this "Stay-at-Home CEO"
   (Photos and short bios of the complete "cast of characters"
   are posted at )
Kate went to a family reunion in Wisconsin this week, so we
get to take care of Georgie.  He is a wonderful dog and
understands complete sentences.
He was limping, so Kate took him to the doctor before she
left; he can't run for a few weeks.  For Georgie, that's a
problem because he loves to chase the light from a
flashlight and he sits and stares at us as soon as it gets
dark, just waiting for the flashlight to appear.
Since Chris has been unable to ride the horses, Kate and
Shelly, (a friend of ours) have been taking them on Tuesdays
and Thursdays.  Since Kate is gone, I go with Shelly and
yesterday we had a real nice ride.  Georgie coudln't go,
however, and he was very upset about it all.
The two poodles always want to play, and Georgie can't.
Poor Georgie!
He will be getting some relief, however, because Cinder is
coming to visit!  Cinder is Simone's half-sister, another
black poodle who belongs to our dear friends who are also
going away.  Cinder will be arriving shortly, and the three
black poodles will be running around like crazy, giving
Georgie a much-needed break.
Wait a minute... that means we're going to have four dogs
for a while!  AHHHHHHHHHHHH!!
-------------------- CHRIS'CANCER UPDATE
(Chris was diagnosed with breast cancer on April 22.  Many
of you have requested updates on her progress so I will post
a BRIEF summary here in each issue.)
It has been three weeks since her surgery and that is the end of
the "healing" period, according to the surgeon.  She is doing
very well and her chemotherapy begins with a consult on July 9.
55555  A b o u t  "Big Bucks in a Bathrobe"  N e w s l e t t e r
Welcome! You are receiving this because either:
   -You requested it on my website or after seeing me at a
    speaking engagement
   -I know you personally and thought you'd like it
   -I asked you if I could send it and you said "Yes"
   -Someone forwarded it to you because they thought you'd
    like it.  Scroll to the bottom for subscription instructions.
If you don't want to receive future issues, scroll to the bottom
for instructions on how to unsubscribe.  No harm, no foul, no
hurt feelings!
My goal is a bi-weekly newsletter that will:
   -help you with your small or home-based business
   -share articles of interest
   -be informal and informative
   -answer specific questions asked by readers
66666  W h o   t h e   H e c k   a m   I,   A n y w a y ?
I've generated over $5 million (so far!) from my own home-based
software business and I have a lot to share with you about how I
did it and what I learned along the way.  Now, as a professional
speaker, I offer programs that will help you and your employees
"Make More Money and Have More Fun" with your small or home-based
Visit me at for descriptions of
the programs and educational resources that I offer.
The "Big Bucks Boutique" offers resources and materials that will
help you "Make More Money and Have More Fun" with your business.
Take a look at
77777  H o w   to   S u b s c r i b e   /   U n s u b s c r i b e
Please note:
   - This newsletter is sent every other week.
   - Comments and suggestions are always welcome!
   - Subscriber information is NEVER shared with
     ANYone for ANY reason.  PERIOD.
   - Contact me at
   - HOW TO SUBSCRIBE If this issue was forwarded to you and you
     would like to receive your own copy (and OF COURSE you DO!),
     subscribe at
                   A Few Good People, Inc.
                        P.O. Box 824
                    Twin Peaks, CA  92391



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